The best postcard size for direct mail depends on what you're mailing, so here are some tips: The best postcard is four inches by two and a half inches in size. USPS envelopes have dimensions of 3.5 inches by five inches and are.007 inches thick. The USPS allows you to mail up to 3.4-inch-long cards in a letter-size envelope. For other postal services, the best postcard size for direct-mail campaigns is four inches by six inches and a quarter-inch-thick card.
The standard postcard size is 6 inches by nine inches. This size has many advantages and is the most versatile. It is great for integrating call-to-actions and photos into your marketing efforts. In addition, it also has the lowest postal rate, which is perfect for those who don't have a lot of content to include. However, if you have a smaller budget, consider a larger postcard size, which is typically 6 inches by 12 inches.
If you're planning to send your direct mail postcards by mail, you'll need to consider the postage cost. First-class mail costs less than Marketing Mail and so your direct mail campaign will be delivered faster. For a limited budget, you can consider using a jumbo-sized postcard. A jumbo-sized postcard is ideal for businesses that want to give their existing clients a lot of information.
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